Tips For Building Social Media Strategy

Social media has become one of the most revolutionary things on the internet. It is where you find out what is going on and how to keep your brand above all the rest of the competition. Social networks have become a huge segment of internet traffic and yet, remain largely unnoticed by search engines. The largest social networks are Twitter, Facebook and Youtube videos. For this reason, social media marketing must be a part of your overall Search Engine Optimization (SEO) strategy. By doing nothing at all, you would be at disaster not only because you won't get discovered by the search engines, but also because you won't be able to stay on top of the social networking world.

The two main reasons why you should have a social media strategy are:

1. The current rate of growth of social networking sites hints at a possible boom in the social media sector in 2011. By 2012, nearly all of the advertisers on Twitter and Facebook will have a platform of their own. Therefore, your presence in social networking sites will be ten to twenty times more important than it was before.

2. When your brand is at the top of the social media world, it is a top spot for all your target keywords. When your brand and your information are main and prominent on social networking sites, your traffic will go up, and so will your sales.

Before you start to get into the strategy of developing a social media presence, you'll want to do a few things first:

1. You'll want to get familiar with the news from the social media world. When you know how and where to get the latest development, you'll be more able to get into the game and keep track of the happenings.

2. Familiarize with your target market. If you know your ideal audience, you'll be able to plan your social media presence and offer relevant content to them.

3. Make your topics SEO-friendly. Write your content but think about search engines optimization first. Posting perfect content on your Facebook page, for example, won't do you any good if your post is not SEO friendly.

4. Be early to adopt new technologies. The quicker you understand the new tools, the quicker you'll be able to get updated on the latest trends.

At the end of the line, it is clear that tie-ups and strategic partnerships are yet another important part of SEO. Rather than creating divisions between SEO agencies and companies, it is best to understand the full capabilities of each and how to manage them.