The Principles of Sales

When I was in rental home sales, as a mortgage broker I was taught that every second count during your presentation, whether you were giving the monthly payment news or reminding someone about the sales deposit they have due. The principles of sales have never failed, even in the home based rental industry. The principles of sales are simple enough to understand, even the average person can apply a few of them to negotiate everything in life and especially rent. The first principle is as simple as a person remembering to always ask for permission to ask someone for more.  Just because you know that you will probably get it does not mean that you should go ahead. This is especially true if the request to ask is viewed as being in the heat of the moment, or is in the last breath. Another basic principle is that you should always avoid the words we don't use. And those are the most crucial sales words to note because those words set the structure for the rest of the negotiation. Sales people use the same words to describe the same items, but why does the buyer think that you use the word suppose to say? Because suppose is synonymous to sure. What that means is that you either to ask or you don't ask. Also, you should never tell a prospect that you are too busy. This could come across as not caring about the prospect enough to put in extra effort. Remember, the dollar amount your prospect is willing to pay does not have to be equal to your time. You can give them a face saving reason by telling them that you are too busy, or that you have to go away on business or that you are going to have someone in for conference ask you to stop by for the upfront fee. You may have a secondary benefit that you may not be able to make due to a busy compelling consideration, but it is better than saying that, you are too busy. Lastly, if your prospect tells you that you will have a check in your head in the future, you should be able to accept it with confidence. Now I know that sounds logical, but it is actually very important. At a lease company I was a sales person for seven years and I was trying to sell credit cards to financial companies, as we had one and possibly two vendors in the office and I was just trying to get the phone to ring. I was always told that it would not hurt to step in the door or one of his office managers could put in a telephone and go to his boss to get me in. I always considered that to be code for "my job is over." And those are the sales principles that I've learned during my stay with home related industry. And surely, there a re a lot of other principles out there!